Strategic College Guidance for Students Who Refuse to Be Generic
VoicED is a college guidance and academic strategy organization founded by Ava Gencheva, designed to help students think clearly, write powerfully, and position themselves successfully for selective universities.
Trusted by families navigating competitive admissions with clarity and confidence.
Former School Director (10+ years)
  Former UCLA Admissions Reader
20+ years in college consulting and elite education
Students accepted to top U.S. & international universities
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Who VoicED Is For
VoicED works with students and families who value strategy, depth, and long-term direction over shortcuts.
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- Students who want to stand out through thinking, not hype
- Families navigating competitive admissions without panic
- Writers who want clarity, structure, and voice
- Learners who value fit, direction, and purpose over rankings alone
Programs & Services
College Strategy & Admissions
Personalized long-term planning for selective college pathways.
Learn MoreAcademic Writing & Essays
Structure, voice, and clarity for personal statements and supplements.
Learn MoreGroup Programs & Cohorts
Guided group experiences for students who thrive in structured, strategic environments.
VIEW PROGRAMSThe VoicED Approach
VoicED is not checklist-based consulting. It is a strategic, authority-driven, thinking-driven approach to college preparation.
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Strategy over noise
Competency and performance
Fit and prestige
The Plot Twist Is You
A practical and reflective guide for students navigating identity, choice, and direction in the college admissions process.
Meet the Founder
Ava Gencheva is the founder of VoicED and a former school director and admissions reader with decades of experience guiding students through highly competitive academic environments.
Over the course of her career, she has supported thousands of students in gaining admission to selective colleges and universities. Today, many of her former students are physicians, professors, attorneys, and leaders in technology and innovation.
Among them are some of Silicon Valley’s youngest AI company founders, with ventures valued at over $30 million, as well as award-winning researchers, published authors, and entrepreneurs. Ava has also guided more high school students to the TED stage than any other educator in Silicon Valley.
Her work bridges strategy, writing, and long-term development — helping students build clarity, voice, and direction that extend far beyond the admissions cycle.
Success Stories
  I can never thank you enough, Ava. The minute you took over I knew that I didn't have to worry a single day after you took over the process.
-Â Parent of Alisha and Amitha
 Now that all my applications are over, I want to thank you for all your help. I have decided to commit to UC Berkeley. I couldn't have done it without you. You were right, I am a much better writer after all the essay edits we did together.
-Â Jennifer
I am bound for NYU, and I cannot believe it! I really want to thank you for giving me confidence throughout. My research was published too. I will never forget these moments. I am so excited.
-Â Stan
  Start With Clarity
The first step is understanding your position and options.
